Chicken of the Sea
It’s been 20 years and Jessica Simpson still slips with chicken vs. tuna. (Relax, she’s human.) After a successful reboot moment in 2024, we brought Jessica back her sea-quel. This time, she’s hitting the recording booth to reimagine our iconic jingle.
My Role? I served as the creative spine throughout production: concepting the hero campaign, scripting each video, developing the visual narrative, and overseeing production and post.
Oh, and spending an entire day at Jessica’s home studio to direct the actual jingle recording. No biggie.
Not Just a Hero Video, a Cultural Moment
Press coverage across People, Yahoo!, Daily Mail, AOL, and more
Nearly 10K likes, 400 comments, and endless fan love on Jessica’s channel
Credits
Gabe Gordon: CEO
Brad May: SVP, Creative & Strategy
Ty Seecof: Creative Director
Emily Singer: Sr. Strategy Director
Lisa Tanner: EVP, Account Services
Valentina Perez: Sr Account Manager
McKenzie Fields: VP, Talent & Casting
Production Company: Banter
Director: Ryan Ovadia
Client: Chicken of the Sea