Forces of Beauty
We set a clear mission: to make aesthetics inclusive. Leading the IAT, we created a 360 campaign that celebrates the spectrum of beauty across races, genders, ages, disabilities, and more.
Client: Allergan Aesthetics (Makers of BOTOX Cosmetic) | Partner: Shutterstock Studios
How We Did It
Raise Awareness of
Beauty Disparities
Represent the
Spectrum of Beauty
Make Inclusive
Beauty Accessible
Raising Awareness
The DREAM Initiative conducted a study with ~4K women and nonbinary people to better understand the relationship between race and beauty. We collected that data into a stunning and insightful report.
Written by: Marjon Carlos
Edited by: Adriana Nova and Ty Seecof
Real Stories to Contextualize Data
Credibility From
Healthcare Professionals
Discussion Guides to Promote Change
Director: Tiffany Frances
Creative Director: Adriana Nova
Associate Creative Director, Art: Laura Touysinhthiphonexay
Associate Creative Director, Copy: Ty Seecof
Designer: Tyisha Kellman
Copywriter: Leá San Martano
MAKING INCLUSIVE BEAUTY ACCESSIBLE
A quick search for stock photography reveals a significant racial gap. To address this, we partnered with Shutterstock to create one of the largest and most inclusive photo libraries. We produced thousands of photos featuring 100 models — all royalty-free.
Photographers: Lindsay Adler and Bexx Francois
Video Director: Keenan MacWilliam
Creative Directors: Adriana Nova and Cindy Park
Associate Creative Director, Art: Laura Touysinhthiphonexay
Associate Creative Director, Copy: Ty Seecof (me)
