Waterloo Organic Social

Each month, our team delivered about 20 pieces of content that represents the brands confident and unapologetic voice and adventurous lifestyle. We designed, edited, and shot most content in-house, while also working with external creators and influencers.

Every concept is designed to not just make consumers salivate, but to feel empowered to savor everything life has to offer.

My role as ACD Copy: In collaboration with my art partner, Laura Touysinhthiphonexay, I oversaw the teams concepts and execution. I was equal parts oversight for the team and execution. I contributed to monthly concepting, wrote captions, and led productions for larger campaigns.