POND’S Organic Social

POND'S isn’t just skincare you inherit from your abuela. It’s skincare you share with your loved ones now. That’s why our organic feed is built on real stories inspired by heritage. Our feed welcomes all social users to the family, where POND’s has been passed on for generations.

But our feed is about more than heritage; it’s about the future. We’re here to show how POND’S continues to be a trusted staple in every family: the ones you’re born into, the ones you choose, and the ones you’re building.

Why? Because we don’t just get passed down, we show up time and time again with quality and innovation that supports each generation. You’re forever part of the family. Pass the POND’s.

My role as Creative Director: I led the new biz pitch where we created the “Forever Part of the Family” concept. We showed how we can utilize POND’s 170+ year legacy and turn it into an emotional story. We created content-in house with our internal creators, designers, and copywriters. Plus, we partnered with influencers for collab posts.

I oversaw a team of designers, copywriters, creators (in-house and external), influencer marketing managers, editors, and more.