Michael’s Holiday Crafts

To spotlight Michael’s new holiday collections, we teamed up with the Merrell Twins (6.2M on YouTube) for a festive craft swap. Each twin created DIY projects using pieces from the collections, then surprised one another by decorating each other’s homes—ending with a big holiday reveal moment.

Credits

Ty Seecof: Creative Director

Rachel Theberge: Creative Director

Ryan Parker: VP, Account Services

Nick Ghilardi: Sr Account Manager

Brooke Senit: Influencer Manager

Taylor Washington: Editor

Client: Google x Michaels