Team Lean Cuisine
We helped Lean Cuisine launch their first-ever ambassador program! But the twist? Zero influencers. We looked for true, organic fans of the brand.
First, We Recruit!
Hundreds of applicants — and only 15 chosen. We launched an integrated recruitment strategy that included:
Website for lead gens
Paid and organic social content
Behind-the-scenes social recruitment
Bringing the Team Together
Eating better is easier when you have a team to lean on!
We selected 15 final ambassadors with a wide range of stories and content styles. Our mix included lifestyle creators, food reviewers, shoppers, students, busy moms, and (of course) people on a weight loss journey.
Now, we’re kicking of four eight-week program with a custom welcome kit! This kit give ambassadors tools to create content, enjoy our meals, and brag that they’re on Team Lean Cuisine.
Coming Soon
Over the next two months, we’ll engage with ambassadors through an invite-only group chat on Instagram. Each week, we’ll share post ideas and content capture prompts inspired by the weekly theme.
By the end, we’ll have an exciting range of content to shaer:
Live social posts from our ambassadors
A UGC library for future usage with the brand
FOUR more gift kits
And more
Credits
Ty Seecof: Creative Director
Lori Kaplan: VP, Account Services
Eryn Brinitzer: Account Director
McKenzie Fields: VP, Talent & Casting
Gifting Agency: Poppy
Website Agency: Hogarth