Team Lean Cuisine

AmbassadorAll

Mar 1

We helped Lean Cuisine launch their first-ever ambassador program! The twist? Zero influencers. True, organic fans helped flood the feed with positivity and authentic brand love.

First, We Recruit!

Hundreds of applicants — and only 15 chosen. We launched an integrated recruitment strategy that included:

Website for lead gens
Paid and organic social content
Behind-the-scenes social recruitment

Visit Site

Bringing the Team Together

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Eating better is easier when you have a team to lean on!

We selected 15 final ambassadors with a wide range of stories and content styles. Our mix included lifestyle creators, food reviewers, shoppers, students, busy moms, and (of course) people on a weight loss journey.

Now, we’re kicking of four eight-week program with a custom welcome kit! This kit give ambassadors tools to create content, enjoy our meals, and brag that they’re on Team Lean Cuisine.