Launching Dove’s Luxury Body Wash
Dove created a radiant Serum+Oil body wash. Our ask? Launch it like it’s luxury. While the product is sold at Walmart, Target and Amazon, it competes with higher end oil washes like L'Occitane.
YouTube Masthead Takeover During the Oscars
We showed consumers how to turn everyday red carpet moments — big work events, date nights, girls’ trips — into a glowing, radiant experience.
Launch with Sensorial Influencers
Our launch had to do two things—and do them well. First, it needed to be sensorial. We didn’t just want people to see or hear “luxury.” We wanted them to feel it through the screen, with texture close-ups, oil drips, and rich, foamy suds.
Second, we had to make that luxury legible. We set out to create “accessible aspiration” where consumers look up to these influencers and their lifestyles, but still feel like it’s within reach.
Turned Bathrooms Into Spas
We created a luxury concierge experience for VIP influencers — designed to prove that any bathroom can transform into a spa with our new body wash.
A professional visited each home to set the scene: a gold tray, embroidered towels and robes, sculptural vases with fresh eucalyptus, and a soft, ambient glow. All anchored by the product, of course.
Thousands of Opportunistic Mailers
Each mailer featured sustainable packaging, elevated with a premium, luxe touch. Custom bottle inserts with a gold-leaf message made every recipient glow—inside and out.
Credits
Brad May - SVP, Creative & Strategy
Lisa Tanner - EVP, Account Services
Ryan Parker - VP, Account Services
McKenzie Fields - VP, Influencer and Talent
Ty Seecof (me) - Creative Director
Emily Singer - Sr Director, Strategy
Olivia Rasmussen - Strategist
Audrey Colanero - ACD
Lauren Gardiner - Sr. Creative
Ella Riley - Account Manager
Alexis Wells - Project Manager
Lauren Villiges - Influencer Manager