Solidcore: Stronger For It Campaign

To launch Solidcore's new brand platform, we created an anthemic film celebrating the diverse community at its core. Through vignettes of a working mom, a college student, and an everyday athlete, we showed that strength takes many forms.

Connecting with New & Existing Clients

Alongside the anthem film, we developed audience-specific content that spoke directly to different customer segments—supporting both acquisition and retention in a single campaign.

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Credits:

• Brad May - SVP, Creative & Strategy

• Ty Seecof (Me) - Creative Director

• Audrey Colanero - Associate Creative Director

• Lisa Tanner - SVP, Account Services

• Tyson Black - Director, Account Services

• HeyDay - Production Company