Background: BOTOX Cosmetic partnered with IFundWomen to grant 20 women entrepreneurs each $25,000 to support their businesses. Our goal? To raise awareness of the confidence gap, then close it.

Our Ask: In addition to helping with the grant partnership programming, we were tasked to develop a four-part YouTube series, inclusive of games, that highlights what the confidence gap is, how it impacts women, and how to close it for good.

Our Challenge: Logistically, our challenge was timing. We had exactly one month and a day to finalize concepts, write all the scripts, identify a direction, and complete production. As a brand, our challenge was to strike the perfect balance of telling information, but keep it entertaining — while tying back to BOTOX Cosmetic’s mission to help people feel confident and see their true potential.

My Role: For this project, I served as the lead copywriter. I wrote all scripts, supers, and paper cuts to ensure the storytelling was air tight. Plus, I oversaw the post production process.