TEACH HEALTHY BY NATURE MADE
Teachers play a crucial role in shaping future generations, but they’re not properly supported. Too often, teachers fund their classrooms out of their own pockets. And when schools re-opened after lockdowns, teachers had to stretch their budgets even thinner to buy additional wellness supplies — for their students and themselves.
Teachers needed our help. That’s why we helped Nature Made donate $4 million and 7 million servings of immune support products.
SHARING TEACHERS’ STORIES
In just nine weeks from concept to deployment, we created a mini-documentary to help teachers tell their stories. The video features three teachers from one of Los Angeles’ lowest income neighborhoods (avg. household income of $15k/year). They open up about daily hardships and what inspires them to keep going.
Little did they know, they’d have a surprise visit from DonorsChoose Board Member and actor Yvette Nichole Brown, who was standing by the whole time with a secret donation.
Our goal with the documentary was to show communities how much our support means to teachers and their students. The clients were so happy with the results, they even pivoted away from their original broadcast spot and asked us to re-cut our doc for TV!
Creative Director/Director: Erin Doyle
Associate Creative Director, Art: Laura Touysinhthiphonexay
Associate Creative Director, Copy: Yours Truly (Ty Seecof)
SPREADING THE WORD
To help Nature Made get the word out, we partnered with their social media agency to create campaign-specific posts. And we also integrated with The Talk and NowThis to announce our biggest surprise yet: that Nature Made funded the entire Los Angeles Unified School District, the second largest school district in the country! We fulfilled every teacher’s wishlist on DonorsChoose, the #1 education nonprofit.