EMPOWERING CREATORS ON SPOTIFY FOR PODCASTERS
I worked with Spotify to strengthen their connection with creators through CRM, notifications, and program naming initiatives. Check out some of the work we did together!
Making Space in Atlanta, GA
Making Space is Spotify’s love letter to new and diverse podcast voices. They provide free podcast studios to inclusive spaces — and I had the honor to help them launch their third studio at Nourish Botanica. Check out some of the assets I wrote, including:
Announcement fliers and social posts
RSVP splash page
Panel discussion guide (watch the video!)
Video interview shooting script (video to come)
Creator notifications/platform messages (CRM)
In-store signage
And more!
Making Space for APIHM
For Asian & Pacific Islander Heritage Month, Spotify continued its efforts to uplift and honor API voices around the globe. On May 18, the brand headed down to Greenville, SC for a special Making Space* event with their first partner, A.J. Arellano (“Savereign Talks” podcast host).
My role: I wrote copy for the splash page, social posts (promo and recap), and episode descriptions. Additionally, I wrote the panel discussion questions for the live podcast recording.
*Making Space is Spotify’s program that provides free podcasting gear to marginalized communities. Read more about it.
Creator Monthly Email
Each month, Spotify for Podcasters sends out an email called Rec Room to various creator segments (hosted, published; hosted,unpublished; non-hosed). Here’s the June email that promotes our new Creator education series, platform updates, and more.
Social Posts
To help Creators learn, I helped draft a series of social posts that drive traffic back to the site for them to learn more about podcasting.
Creator CRM
Through these three CRM flows, we:
Welcomed new creators to the platform
Encouraged inactive creators to keep up the momentum
Celebrated creators post-publish
