YOUTUBE CREATOR MARKETING (CRM)
Creators are the core of YouTube. With the right information, they can make the most of their channels. Check out some of our CRM communications below!
YOUTUBE SHORTS
Here’s a piece of YouTube’s largest campaign launch in history. We helped YouTube get the word out about their new product feature with a little help from BTS!
Audience: Endemic creators with a large Gen Z following.
Deliverables: Introduction email, BTS dance challenge email, YouTube Studio notifications, in-app notifications
My role: A hybrid of writing and supervising, while also working with clients to define the right tone for this launch. This project was the epitome of #DreamTeam.
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YOUTUBE FOR CREATORS
YouTube revamped their creator website to offer expert tips and advice. I wrote their blog post and in-app notification to help introduce it to the world!
