HEALTHCARE 360
I was the very first fully digital copywriter at Patients & Purpose. I led the Podcast team and played an active role in their Diversity & Inclusion initiatives. I’ve also led projects like video series, a podcast, countless social posts/ads, apps, websites, you name it. Here are just a few of the projects I am most proud of!
LAUNCHING ABY - AN MS SUPPORT APP
Aby is a free app the offers daily tips, info, and inspo to people living with multiple sclerosis. I helped the brand launch this new app through several video series and a website update.
Global Video: I wrote the US-localized VO script
My Aby Story: App testimonial videos. I created the concept, cast real-life users, made my directorial debut
Internal Video: To get Biogen employees excited about this new product launch, we created a video to highlight all of Aby’s unique features, casting real employees
Website: We created a special landing page to share all of the info about the app
CORCEPT CARES
To help launch Corcept’s brand new patient support program, we created an animated video that outlines our offerings and speaks to patients where they are on their journeys.
Art Partner: Nicole Oclatis
SHE TALKS MS VIDEO SERIES
Women face layers of difficulties when it comes to their health, especially if they’re living with MS. What’s worse is that they often don’t know how to talk about it.
She Talks MS is a 13-video series that features women opening up about “taboo topics” regarding women’s health and MS.
My role: Oversaw this project from kick-off through deployment. This means, I:
Interviewed dozens of women and cast them
Crafted interview questions for the shoot day
Interviewed directors and production companies
Turned the transcripts into scripts
Worked closely with our editor to make sure the final products were just right
MICROSITE & PODCAST SERIES
We created a special microsite for MS patients in infusion centers, designed in the same style as our new website re-branding. This microsite features exclusive content, including articles and our agency’s first branded podcast.
In our podcast My Extraordinary Life with MS (created and hosted by yours truly), we sit down with people from across the country, living with MS, to find out what it takes to follow your passions while balancing your physical needs.
READY FOR YES, a Tecfidera video series
TecTrack app optimizations/re-design
ABOVE MS ARTICLES
MS can be scary and confusing, so it's important to handle this work with care. That's why every word is crafted to be positive, empowering, and simple. Our goal is to keep people informed, while using positive, conversational, and uplifting language under an 8th grade reading level. I wrote these articles as a junior, and have since supervised other juniors in writing similar articles. Oh, and did I mention I won a DTC Award for these articles?