WATERLOO’S FULL-FLAVOR SOCIAL FEED
We’re using social and earned media to make Waterloo a household name nationwide. Serving as Creative Director (with my Art Partner, Laura Touysinhthiphonexay), we oversee a fleet of Creatives to ensure the brand reaches its full-flavor potential.
Introducing Curtis Stone as Our Honorary Flavor Artist
Waterloo’s Flavor Artists spend 6-9 months perfecting each new recipe. To launch our new flavors (Orange Vanilla and Ginger Citrus Twist), we partnered with Curtis Stone to create a perfect pairing pop up experience in NYC.
Tapping into Curtis’ flare for flavor and taste of life, we used our new skews to create cocktail, mocktail, and food recipes.
I worked with my art partner, Laura Touysinhthiphonexay, to co-direct this shoot. Additionally, I drafted the script and shooting question for Curtis.
Ongoing Social Feed
Each month, our team delivers about 20 pieces of content that represents the brands confident and unapologetic voice and adventurous lifestyle.
Every concept is designed to not just make consumers salivate, but to feel empowered to savor everything life has to offer.
My role as ACD Copy: In collaboration with my art partner, Laura Touysinhthiphonexay, I oversee the teams concepts and execution. I also help write and ideate, as needed.
Celebrating National Cheese Day
Sorry, vegans. This post gets a special shout out because not only did we write the post, but we also wrote a blog article for it! Waterloo + Cheese = The Ultimate Pairing.
